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What do you think happens to your business in that scenario? This is one outcome that you need to avoid at all costs – no matter what. Thus, your email marketing campaign is unlikely to achieve its objectives and succeed. No one views their spam folder and users won’t be notified about it either. This makes your email campaign less effective third, your IP has a bad reputation due to which the server is redirecting your emails to the customer’s spam or junk folder. Other times, people provide fake email addresses, or they start using another account, so the old email address is no longer in use. Thus almost a tenth just completely useless. Our customers didn’t trust your agent enough to hand them over their real email Second, online research shows that people make mistakes during online form submission, and it is estimated that 9% of all forms submitted contain invalid emails. It’s possible your customer made up some address just to put off your intervening staff member. Now, there can be three main reasons why email delivery fails: First, the email you are sending mail to is not a valid email address. Whether it’s a promotional email, a signup notification, a campaign to generate more leads and revenue for your business or simple communication with your clients, your email is the first and most effective mode of communication, and matters the most. But what if your email fails to reach the intended audience? You can have the world’s most exceptional product or service and email written by the world’s top copywriters nevertheless, if people do not know about it, then it is as good as non-existent. Verifying email lists can help you eliminate email addresses that are invalid or can’t be validated.Your email needs to make a name for itself as a trustworthy source incorporating credible information.
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But your prospects will not be able to receive your email. You might not be aware of it and send emails. This is the reason experts always advise to periodically verify email address lists.Īnother common reason is when companies go out of business.
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Even if the email gets delivered, it would not reach the right person. In these cases, the email may not be in use or it gets redirected. Decision makers and C-suite executives change jobs every few years. One of the reasons, especially in B2B companies, where emails don’t get delivered is when people change their jobs. If your email still doesn’t reach your prospects’ inbox, then all your efforts go in vain. Marketers spend a lot of time to choose the email template, craft compelling content, get the right images, choose the right time, perform A/B testing and so on. Why you should have verified email lists?Ī lot of hard work goes into email campaigns. Therefore, it is vital for marketers to verify email lists. The quality of your email list determines your email campaign’s outcome.
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